Formula 1- By the Numbers

It’s almost Formula 1 race season again. The cars are being tested, the drivers are going through grueling workouts to prepare their minds and bodies for the rigors of massive G forces and of course the brands are putting together their activation plans to make the most out of the sports global spectacle. 

Let’s look at some numbers from this worldwide legend of a sport:

Televised in 185 countries

400 million unique TV viewers

Over 1.6 billion cumulative viewers

Majority of F1 fans are 30+

200+ global brands involved

F1 fans have highest disposable income of all global sports

One large global brand grew their business over 23% through F1

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