It’s almost Formula 1 race season again. The cars are being tested, the drivers are going through grueling workouts to prepare their minds and bodies for the rigors of massive G forces and of course the brands are putting together their activation plans to make the most out of the sports global spectacle.
Let’s look at some numbers from this worldwide legend of a sport:
Televised in 185 countries
400 million unique TV viewers
Over 1.6 billion cumulative viewers
Majority of F1 fans are 30+
200+ global brands involved
F1 fans have highest disposable income of all global sports
One large global brand grew their business over 23% through F1
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