We were examining a recent study of large corporations and what there results were from investing in sponsorship versus the market averages and also the relationship between those who spent very large amounts and those who sent at a below average level.
Here are the top five takeaways:
1. Companies that have consistently invested
in sponsorship achieved better business results when
compared to market averages
2. Those companies who spent at a higher than average level
outperformed peer companies who spent less on sponsorship
3. Companies who invested at least US$15 million in sponsorship
in each of the five years outperformed the 500 companies in the S&P 500
index over the same period in three of the four key
performance indicators
4. In addition to achieving higher than market
averages, the super (those who spent the most) sponsors also outperformed the
companies on the list who invested in sponsorship at
a below-average level, in revenue growth, net income
growth and earnings per share growth
5. The companies who invested an average of US$33.7
million per year in sponsorship (versus an average of
US$160 million per year by super sponsors) had an
average revenue growth of 6.56%
Sponsorship works but it's a new ball game. Companies have to be creative, analytical, strategic and open to new ideas so they'll ensure a positive return on the investment. Thank you for reading.